I've been running marketing campaigns for over 12+ years, across pretty much every industry you can think of. But a few years back, I noticed something: the education clients - trade schools, certification programs, skills bootcamps - were the ones I actually enjoyed working with.

There's something different about marketing a skills program versus another skincare brand on Shopify. You're not just selling a product. You're helping someone take a real shot at changing their life with a tangible new skills, permanently. I buy and use programs like these myself, so I believe in them, too.

If you're running a program that teaches people real skills, I'd love to chat. Or learn more me here.