eCommerce World (ECW) is an Australian internet-retailing industry news publication. ECW shares resources, guides and insights for retailers in Australia and internationally.
ECW required branding that was versatile across the major digital mediums. The logo was to be used on social media, articles and site-owned properties.
The branding was also designed to include elements of regular retail, shown by the inclusion of ‘brick’ elements forming the inner-E of the cube, representing a package.
ECW’s website was designed to provide a simple, clear and readable layout for a content heavy publication. The styling was required to appear modern while still appealing to non-digital industry professionals interested in learning more about eCommerce.