Marketing Automation helps you scale communication with large databases of people and to take actions on timing that would otherwise be impossible.
Here are some core opportunities to leverage marketing automation for eCommerce stores.
- Abandoned Carts
- Birthday greetings
- Anniversary emails
- Welcome branding campaigns
- Winback campaigns
- Strategic upsells
- Strategic cross-sells
- Review requests
- Engagement based offers
- Postage arrival notifications
- Sale notifications
- Renewal / refill notifications
Author
Benjamin is a Marketing Consultant in the areas of Marketing Automation, Content and Email Marketing.