12 Marketing Automation Ideas for eCommerce

Marketing Automation helps you scale communication with large databases of people and to take actions on timing that would otherwise be impossible.

Here are some core opportunities to leverage marketing automation for eCommerce stores.

  1. Abandoned Carts
  2. Birthday greetings
  3. Anniversary emails
  4. Welcome branding campaigns
  5. Winback campaigns
  6. Strategic upsells
  7. Strategic cross-sells
  8. Review requests
  9. Engagement based offers
  10. Postage arrival notifications
  11. Sale notifications
  12. Renewal / refill notifications

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