Hungry Bear
“We get leads, but nobody picks up.”
Instant forms with no qualifying questions fill your CRM with people who forgot they clicked. Your team burns hours chasing them.
Benjamin Boman · Freelance Media Buyer
Meta ads that bring in qualified leads, not just clicks
I run Facebook and Instagram ads for businesses that need a steady flow of enquiries, calls or sign-ups. Thirty-odd industries, one process: ad → qualifying step → booked conversation → customer.
Industries I've run Meta campaigns for
- Marketing agencies
- B2B manufacturing
- Family law
- Flight schools
- Training & certification
- Pilates studios
- Gyms & personal trainers
- Online coaching
- SaaS
- Junk removal & movers
- Mobile apps
- Shopify apps
- Ecommerce
- Business coaches
- Low-ticket digital products
Sound familiar?
The three things I hear on almost every first call, whatever the industry.
“We don't know if the ads are working.”
You see clicks and cost per lead, but not how many turned into conversations, and how many of those became customers.
“The last agency just disappeared.”
A monthly PDF and a Slack channel nobody answers. You want someone who tells you what changed and why, before you ask.
The conversion chain I run for every client
Each link is measured on its own. When one drops, we know exactly where to look. Not magic: just a process with numbers attached.
- 1
Targeted ad
Built around your offer and the one outcome your customer wants. AB-tested every week.
- 2
Qualifying step
A short form, quiz or landing page that filters out the curious. Fewer leads on paper, far more real ones.
- 3
Booked conversation
Leads self-book a call, demo or quote. Automated reminders so people actually show up.
- 4
Customer
Your team closes. I track cost per booked conversation and cost per customer, and report both weekly.
What's included
Everything here is in the base fee. Setup is free at the moment, and you keep full ownership of your ad accounts and data.
Campaign build & management
Strategy, targeting, budgets, daily checks and weekly optimisation inside Meta Ads Manager.
Ad copy & creative direction
Hooks, body copy and briefs for your designer or video person. New variants every fortnight.
Forms, booking & follow-up
Qualifying forms, calendar booking and SMS/email reminders, set up and connected to your CRM.
Weekly plain-English reporting
What I changed, why, and what it did to cost per lead. A short Loom, not a 30-page PDF.
Why one media buyer instead of an agency
I've been in marketing since 2012 and exclusively on paid ads since 2022, across pretty much every industry you can think of: agencies, law firms, flight schools, gyms, SaaS, movers, ecommerce brands, coaches. Different offers, same underlying process.
What I've noticed is that the businesses that do well aren't the ones with the cleverest ads. They're the ones where someone is actually watching the numbers every day and adjusting. That's the job.
I'm one person, not an agency. You talk to me, I run the account, and I only take on a handful of clients at a time so that stays true.
Benjamin BomanFreelance Facebook Ads Manager, Hungry Bear
One base fee. Add only what you need
Base plan
/mo
Estimate. No lock-in 1 platform · 1 campaign A campaign is one objective, one offer, one market, on one platform. A second offer, country or retargeting flow with its own goal counts as another campaign. Book a free 15-min call- Setup, targeting & weekly optimisation
- 10 static ads a month
- Ad copy & creative direction
- Video direction
- Weekly plain-English report
- Performance coaching
- 1 strategy call a month
- Ad spend up to $5k included
- No lock-in, 30 days' notice
Monthly add-ons
+$250
from +$500
+$150
included
One-off
$500 $0
A campaign is one objective, one offer, one market, on one platform. A second offer, country or retargeting flow with its own goal counts as another campaign.
A new objective, offer or market
Platforms are Meta, Google, TikTok, LinkedIn, Pinterest or YouTube. Your base plan covers one, and each extra platform comes with its own campaign.
Includes one campaign on the new platform
Batches of 5, on top of the 10 included
30 minutes each. 1 a month included, 2 fortnightly, 4 weekly
Page edits, A/B tests, automation fixes
+$250
Monthly ad budget
Up to $5k included
included
Page, scripts and follow-up sequences. Quoted on the call
$750–1,500
Setup & onboarding Limited offer
Audit, tracking and first campaign build
Estimated $750 /mo + one-off build
Final quote confirmed on the call
Questions I get asked
What does it cost?
From $750 a month. That covers one campaign on one platform; the pricing section above adds up anything on top of it. Ad spend is paid directly to Meta from your own account.
How soon will we see results?
Usually within the first two to three weeks. The first month is about finding the ad and qualifying-step combination that produces real leads at a sensible cost; then we scale that.
Is there a minimum ad budget?
Yes. $1,500 per month in ad spend. Below that, Meta doesn't get enough conversions to optimise properly and we'd be guessing. Most clients spend more; we'll work out the right number on the call.
Do I have to sign a long contract?
No. It is month to month with 30 days' notice, and you keep the ad account, the pixel, the creative and the data.
What happens on the strategy call?
15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it. If we're not a fit, you'll still leave with a plan.
Let's look at your lead flow together
Leave your details and I'll get back to you within a working day, or skip the wait and grab a free 15-minute strategy call. Limited spots per month so I can actually prepare.
5.0 on Google
5.0 on Clutch
Request information
I'll get back to you within a working day.