Benjamin Boman

Freelance media buyer. Twelve years, one person, no agency layers. Mostly Meta, now LinkedIn too, and Google or TikTok when they suit the offer. Based in Southeast Asia, working remotely with clients worldwide.

How I got here

I've been in marketing for 12+ years, across pretty much every industry you can think of: agencies, law firms, flight schools, gyms, SaaS, movers, ecommerce brands, coaches. Different offers, same underlying process.

A few years back I noticed the clients I enjoyed most were the ones selling something that actually changed people's lives. You're not just selling a product. You're helping someone take a real shot at something new.

The businesses that do well with ads aren't the ones with the cleverest creative. They're the ones where someone is watching the numbers every day and adjusting. I treat client budgets as if they were my own, and I only take on a handful of accounts at a time so that stays true.

Outside of client work I write about ads on the blog and on YouTube. My personal site is benjaminboman.com.