Benjamin Boman

Freelance Meta ads manager. In marketing since 2012, one person, no agency layers.

I create and manage Facebook and Instagram campaigns for lead generation, SaaS sign-ups, ecommerce and digital product sales. Based in Southeast Asia, working remotely with clients worldwide.

How I got here

I've been in marketing since 2012, across pretty much every industry you can think of: agencies, law firms, flight schools, gyms, SaaS, movers, ecommerce brands, coaches. Different offers, same underlying process.

A few years back I noticed the clients I enjoyed most were the ones selling something that actually changed people's lives: trade schools, certification programs, skills bootcamps. You're not just selling a product. You're helping someone take a real shot at new skills, permanently. I buy and use programs like these myself.

What I've learned is that the businesses that do well with ads aren't the ones with the cleverest creative. They're the ones where someone is watching the numbers every day and adjusting. I treat client budgets as if they were my own, and I only take on a handful of accounts at a time so that stays true.

Outside of client work I write about Meta ads on the blog and on YouTube. My personal site is benjaminboman.com.

12+

Years running paid campaigns

Meta since the days of the right-hand column.

30+

Industries

From family law to flight schools to Shopify apps.

1

Person on your account

You talk to me. I run the ads. That's the whole org chart.

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