For businesses starting cold in their market
Facebook brand awareness ads that make you the name people remember
I run Facebook brand awareness ads for businesses that need to be known in a specific market before the buying moment arrives. Reach the right people, often enough, with something worth remembering.
15 minutes. No pitch deck. If I can't help, I'll tell you.
★★★★★
★★★★★What changes with Meta awareness campaigns done properly
1. You reach buyers, not whoever is cheapest
Boosting sends your posts to the cheapest audience. I build a tight audience of people who could actually buy from you.
2. You can see awareness working
Reach at the right frequency, branded search, and warm audiences that grow every month and convert cheaper later.
3. Your market knows your name
Creative built around your look, your line and your face, so the next time they need you, you come to mind first.
4. You talk to the person doing the work
No account managers or juniors. One media buyer, a handful of clients, and you hear what changed before you ask.
How I run awareness
Targeted reach, at a frequency that builds memory without annoying anyone. It compounds over 3, 6 and 12 months.
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1
Onboarding and research
Who needs to know you, and the one thing they should remember.
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2
Build the audience and creative
A tight audience, and creative built around assets people can recognise: your look, your line, your face.
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3
Targeted reach at the right frequency
Repeated exposure to the same people, capped before it gets annoying.
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4
Review and refresh every month
Check reach and frequency, refresh creative before it wears out, and hand warm audiences to lead gen or sales retargeting.
What's included
- Setup, targeting, budgets and weekly optimisation
- Up to 10 finished static ads a month
- Ad copy, creative and video direction (scripts, hooks, shot lists)
- Weekly report in plain English
- Monthly 30-minute strategy call
- Month to month, no lock-in
Add-ons when the account needs them: extra platforms or campaigns, more static ads, fortnightly or weekly calls.
What clients say
“Their success in finding good quality leads in what I thought was an exhausted market was impressive.”
Questions people ask
What does it cost?
From $750 a month for one platform and one campaign. Extras only if you need them. Ad spend is paid directly to Meta from your own account.
How do you measure awareness?
Reach at target frequency, video hold rate, branded search and direct traffic lift, and the growth of your warm retargeting audiences. When we run lead gen or sales afterwards, those audiences convert cheaper: that is the real proof.
Is there a minimum ad budget?
I recommend $1,500+ per month in ad spend. Below that you can't reach a meaningful audience often enough for it to stick.
Isn't awareness a waste for a small business?
It is if it's run like a big brand with no follow-through. Run tight to a defined market and fed into retargeting, it's the cheapest way to make every later campaign work harder.
Do I have to sign a long contract?
No. Month to month after an initial three-month setup period. You keep the ad account, the pixel, the creative and the data.
What happens on the call?
15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it.
Let's get you in front of the right people
If you're already running ads, I'll look at them before the call. Worst case, you leave with a plan.
Book a free call Or ask a question first