For Pilates studios

Facebook ads for Pilates studios that keep classes full

I run Facebook ads for Pilates studios that need new clients for classes, intro offers and teacher trainings, even in markets that feel tapped out.

How I run Facebook ads for Pilates studios. Read the case study.
Book a free call See how it works

15 minutes. No pitch deck. If I can't help, I'll tell you.

5.0 on Google 4.9 on Clutch

What changes with Pilates studio marketing done properly

1. New faces in your classes

Ads built around your studio, your instructors and your offer, aimed at people nearby who could actually come.

2. Leads in a market you thought was exhausted

Fresh personas and angles find people your old ads never reached.

3. Teacher trainings filled too

The same approach works for higher-ticket trainings, not just class packs.

4. You talk to the person doing the work

No account managers or juniors. One media buyer, a handful of clients, and you hear what changed before you ask.

How it works

Launch, get data, keep what works, cut what doesn't, then scale.

  1. 1

    Onboarding and research

    Your offer, your customers, your numbers, and what's been tried before.

  2. 2

    Build the ad structure and offer page

    Campaigns set up for clean testing, plus a page and booking flow for your intro offer or training.

  3. 3

    First ad batch

    Different personas and offers tested against each other to find who books, and why.

  4. 4

    Keep what works, cut what doesn't every 7–14 days

    Turn off losing ads, make new ones around the winning persona, and improve the page where people drop off.

  5. 5

    Scale

    More spend on what's proven. Then back to step 4, with more data every round.

What's included

Base package From $750/month 1 platform, 1 campaign. One objective, one offer, one market.
  • Setup, targeting, budgets and weekly optimisation
  • Up to 10 finished static ads a month
  • Ad copy, creative and video direction (scripts, hooks, shot lists)
  • Weekly report in plain English
  • Monthly 30-minute strategy call
  • Month to month, no lock-in
Recommended ad budget$1,500+/month

Add-ons when the account needs them: landing page build, SMS follow-up setup, extra campaigns, more static ads, weekly calls.

What clients say

“Their success in finding good quality leads in what I thought was an exhausted market was impressive.”
Joakim ValsingerBälans Pilates Studio, Perth · Clutch review

Questions people ask

What does it cost?

From $750 a month for one platform and one campaign. A funnel build, if you need one, is quoted on the call. Ad spend is paid directly to Meta from your own account.

Is it just intro offers?

No. Class sales, teacher trainings and local awareness, depending on what the studio needs to fill next.

Do I have to sign a long contract?

No. Month to month after an initial three-month setup period. You keep the ad account, the pixel, the creative and the data.

What happens on the call?

15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it.

Let's fill your next class

If you're already running ads, I'll look at them before the call. Worst case, you leave with a plan.

Book a free call Or ask a question first