How I run Facebook ads to get leads for Pilates studios

Stop thinking of Facebook ads like billboards and start using them like old-school coupons to fill your Pilates studio with new students.

Most Pilates studios fail with Facebook ads because they use the wrong mental model - here’s the proven approach that actually works:

• Why the billboard mindset kills Pilates studio ad performance (and what to do instead)
• The free class offer strategy that gets people through your door without devaluing your service
• Facebook form setup that keeps leads on-platform for better tracking and cheaper costs
• Lead Center workflow that turns form submissions into scheduled trial sessions
• The critical handoff process from digital lead to in-person conversion that determines your ROI

Want help with Facebook lead gen ads? Two ways I can help:

1. Try my DIY course. I made this for friends who asked for a speedrun on DIY lead ads. It is how I do what I do, condensed into a playbook.
2. Get me to run your ads for you. If you want done-for-you help, that is what I do, specifically for sales-led and education businesses. You can also book a free 15 minute call and I will look at your account beforehand.