For trade and vocational programs
Facebook ads for vocational schools that fill your next intake
I run Facebook ads for vocational schools and trade programs that need applicants who book a call, show up and enrol. One chain: ad → qualifying page → booked call → enrolment.
15 minutes. No pitch deck. If I can't help, I'll tell you.
★★★★★
★★★★★What changes with trade school advertising done properly
1. Applicants who actually fit
Qualifying questions check eligibility and start date before anyone reaches your admissions team.
2. Judged on enrolments, not cost per lead
I report on connected calls, attended bookings and enrolments. A higher cost per lead is fine if more of them enrol.
3. Follow-up that happens in minutes
SMS reminders and fast follow-up, because speed to lead is what gets people on the phone.
4. You talk to the person doing the work
No account managers or juniors. One media buyer, a handful of clients, and you hear what changed before you ask.
How it works
The same funnel I use for every education client, tuned to your program.
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1
Onboarding and research
Your program, your intakes, your numbers, and what's been tried before.
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2
Build the funnel
Ad → page with qualifying questions → booked call, plus SMS reminders so people actually show up.
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3
First ad batch
Different personas, offers and angles tested against each other. On the same funnel, show rates can range from 12% to 80%+ depending on that mix.
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4
Keep what works, cut what doesn't every 7–14 days
Turn off losing ads, make new ones around the winning persona, and fix the page where people drop off.
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5
Scale
More spend on what's proven, once connected calls and enrolments are where they need to be.
What's included
- Setup, targeting, budgets and weekly optimisation
- Up to 10 finished static ads a month
- Ad copy, creative and video direction (scripts, hooks, shot lists)
- Weekly report in plain English
- Monthly 30-minute strategy call
- Month to month, no lock-in
Add-ons when the account needs them: funnel or landing page build, SMS follow-up setup, extra platforms or campaigns, more static ads, weekly calls.
Questions people ask
What does it cost?
From $750 a month for one platform and one campaign. A funnel build, if you need one, is quoted on the call. Ad spend is paid directly to Meta from your own account.
Do you use Meta lead forms?
Rarely. Instant forms give cheap volume, but most of those people never pick up and your team burns out chasing them. I send people to a page with qualifying questions and a booking step instead.
Do we need a CRM or SMS?
It helps a lot. Email barely gets read now; SMS reminders and fast follow-up are what lift connection and show rates. If you don't have a CRM, I usually set people up on GoHighLevel.
Do I have to sign a long contract?
No. Month to month after an initial three-month setup period. You keep the ad account, the pixel, the creative and the data.
What happens on the call?
15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it.
Let's look at your next intake
If you're already running ads, I'll look at them before the call. Worst case, you leave with a plan.
Book a free call Or ask a question first