For newsletter creators
Facebook ads for newsletters that grow your list at a cost that pays back
I run Facebook ads for newsletters that want steady subscriber growth without guessing what each subscriber costs.
15 minutes. No pitch deck. If I can't help, I'll tell you.
★★★★★
★★★★★What changes with newsletter subscriber growth ads
1. Subscribers at a known cost
Every week you see what you spent and what each new subscriber cost.
2. Ads that sound like your newsletter
Hooks built from your topics and stories, so the people who sign up are the ones who want to read it.
3. A lead magnet that does the work
Ad → lead magnet → added to your list automatically, so growth doesn't depend on you posting.
4. You talk to the person doing the work
No account managers or juniors. One media buyer, a handful of clients, and you hear what changed before you ask.
How it works
Launch, get data, keep what works, cut what doesn't, then scale.
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1
Onboarding and research
Your offer, your customers, your numbers, and what's been tried before.
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2
Build the ad structure and sign-up flow
Campaigns set up for clean testing, plus a sign-up page or lead magnet connected to your email platform.
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3
First ad batch
Different hooks and angles tested against each other to find who subscribes, and why.
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4
Keep what works, cut what doesn't every 7–14 days
Turn off losing ads, make new ones around the winning persona, and improve the page where people drop off.
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5
Scale
More spend on what's proven. Then back to step 4, with more data every round.
What's included
- Setup, targeting, budgets and weekly optimisation
- Up to 10 finished static ads a month
- Ad copy, creative and video direction (scripts, hooks, shot lists)
- Weekly report in plain English
- Monthly 30-minute strategy call
- Month to month, no lock-in
Add-ons when the account needs them: landing page build, extra campaigns, more static ads, weekly calls.
Questions people ask
What does it cost?
From $750 a month for one platform and one campaign. A funnel build, if you need one, is quoted on the call. Ad spend is paid directly to Meta from your own account.
What is a good cost per subscriber?
It depends on your niche and what a subscriber is worth to you. My best result so far is $2.36 per subscriber.
Do I have to sign a long contract?
No. Month to month after an initial three-month setup period. You keep the ad account, the pixel, the creative and the data.
What happens on the call?
15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it.
Let's grow your list
If you're already running ads, I'll look at them before the call. Worst case, you leave with a plan.
Book a free call Or ask a question first