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Blog #017 1 min read

The right way to set up Facebook ads for your newsletter

Here’s exactly how I set up Facebook ads for a newsletter from start to finish.

I’ll go through setting up the Meta Business account, installing the pixel (including how I handle it on Substack and Beehiiv), adding conversion tracking, building creatives, writing the ad copy, and launching the campaign inside Ads Manager.

Want help with Facebook lead gen ads? Two ways I can help:

  1. Try my DIY course. I made this for friends who asked for a speedrun on DIY lead ads. It is how I do what I do, condensed into a playbook.
  2. Get me to run your ads for you. If you want done-for-you help, that is what I do, specifically for sales-led and education businesses. You can also book a free 15 minute call and I will look at your account beforehand.
Written by Benjamin Boman

Freelance Meta ads manager. I run lead gen, sign-up and sales campaigns for schools, academies, SaaS and other businesses, and write about what I learn along the way.