Hungry BearWhat I've learned running ads
Notes, tutorials and videos from running Meta ads for schools, academies, SaaS and other businesses.
My client asked me to turn the ads off (because they were working)
$300.74 in ad spend sold 30 conference tickets over $500 at $10.02 each, so the client asked me to stop. Plus how I use saved audiences to change t...
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Where to find Facebook ad inspiration (besides the Ad Library)
Five places I go for lead gen ad ideas that are not the Meta Ad Library: TikTok, Canva templates, Facebook groups, a screenshot folder, and whateve...
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Facebook leads not responding? The two reasons I see most
When qualified leads ghost after the first message, it's usually no urgency in the offer, or less demand in the market than you expected. Both can ...
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Facebook ad copywriting tips: my lead gen psychology framework
Start from desires people already have, rank them, map them to your benefits, then write each part of the ad for one job. Built on Eugene Schwartz ...
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What I'd do first if my local Facebook lead gen ads weren't working
When local lead gen ads stall it is usually one of five strategic problems rather than a technical one. Here is each of them and what I would chang...
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How to fix trash form leads on Facebook ads in 2026
Seven lead form settings most local advertisers leave switched off, or on, by accident. The form itself is usually not the problem, the way it has ...
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How to analyze Facebook ads (even with low conversions)
How I read the metrics to find where a funnel is leaking and what is worth scaling, including what to do when there are too few conversions to judg...
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5 ways I reduce cost per lead (CPL) on Facebook ads
Five things I change when cost per lead starts climbing, and the trade off each one makes against the quality of the leads you get back.
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A simple explanation of the Meta Business Suite
A map of the Meta ecosystem from an advertising point of view: what a Business Portfolio actually is, how your assets hang off it, and how to get b...
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The right way to set up Facebook ads for your newsletter
A full setup walkthrough for a newsletter: the Meta Business account, the pixel on Substack and Beehiiv, conversion tracking, creative, copy, and t...
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Yes, you can use Facebook instant lead form ads to get booked calls
Send people to your calendar from the form's completion screen rather than the ad, then mark genuine bookings as qualified in Leads Center so Meta ...
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When should you cut underperforming Facebook (lead) ads?
No blanket rule exists, so here is my framework: drop the budget 20% when conversions trend down, and give an ad with none 3 to 7 days unless it sp...
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Marketers are sleeping on Facebook instant lead forms
Three jobs lead forms do better than a landing page, plus how marking only the leads who showed up as converted took one client from a 16% show rat...
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How I structure lead gen Facebook ad accounts for creative testing and scaling
Four account structures compared, and the one I run: a single CBO campaign and broad ad set, scaling winners 20% every three days and launching a c...
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How to make video ads for Facebook lead gen advertising
Two script frameworks I build video ads around, including Andrew Hubbard's pain agitate solution, then planning the clips, filming, and why I stick...
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How I write copy for Facebook lead ads (incl. using AI)
The nine step process I use, starting from an awareness stage and real customer research rather than the Meta ad library. Plus where AI helps and w...
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Why Facebook ad accounts get banned + how to avoid it
I asked Meta Support twice why some accounts get banned and others do not. Eight triggers, from a single admin and no 2FA to advertising with no or...
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How to make image ads for Facebook lead generation campaigns
Statics are fast to batch once you work in formats rather than one off ads. Finding references, writing the copy alongside the design, and the file...
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How to make a Facebook lead gen advertising strategy (trade schools, academies, courses)
The seven parts of an ad strategy I work through for trade schools and academies: target, offer, positioning, creative, copy, funnel and follow up....
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How to get webinar signups with Facebook ads in 2025
A three part walkthrough: picking and testing the webinar topic, the two page funnel and pixel setup, then campaign structure and the email sequenc...
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Are Facebook Messenger ads worth it?
They can work, one client ran them at 2 to 3 GBP a lead, but only with two or more qualifying questions and someone actually working the chat after...
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Should you delete negative comments on Facebook ads?
One client's cost per lead hit $20 until I deleted a pile of negative comments, then settled back within 48 hours. Why I delete rather than hide or...
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How I come up with Facebook ad lead magnet ideas quickly
A four quadrant map for picking lead magnet formats, plus Matt Lolson's problem mapping and Alex Hormozi's sell the thing test, so you stop inventi...
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How I run Facebook ads to get leads for Pilates studios
Pilates ads work like a coupon, not a billboard. The free class offer, a Facebook form that keeps leads on platform, and the handoff that gets them...
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How to turn off ad replies on X (Twitter) ads
The reply setting inside X's campaign builder does not stick. Build the tweet in Creatives, Composer as promoted only first, and the controls hold ...
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Can you use Facebook ads to boost post comments?
I spent $27.19 trying to buy comments on a post. Engagement came in at $0.66, but the people commenting were irrelevant to my audience, so here is ...
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