Hungry BearWhat I've learned running ads
Notes, tutorials and videos from running Meta ads for schools, academies, SaaS and other businesses.
What I'd Do First If My Local Facebook Lead Gen Ads Weren't Working
If your local lead gen ads on Meta aren't producing, it usually
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How to Fix Trash Form Leads on Facebook Ads in 2026
Before you write off Meta lead forms as a source of bad leads, it's worth checking if you're actually using them properly. I go through seven featu...
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How to Analyze Facebook Ads (Even with Low Conversions) - Full Tutorial
Understanding your marketing metrics sounds boring but it can be really interesting for discovering performance leaks in your overall funnel. In th...
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5 Ways I Reduce Cost Per Lead (CPL) on Facebook Ads
Are you investing heavily in lead generation ads but worried about the quality of leads? Discover five effective strategies to reduce your cost per...
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A simple explanation of the The Meta Business Suite
Most people find this really confusing to work with and navigate so here is a quick guide to the Meta ecosystem from an advertising point of view.
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The Right Way to Setup Facebook Ads for Your Newsletter (Beginner-Friendly)
Here's exactly how I set up Facebook ads for a newsletter from start to finish. I’ll go through setting up the Meta Business account, installing th...
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Yes, You Can Use Facebook Instant Lead Form Ads to Get Booked Calls
Most people are familiar with the vanilla techniques of getting bookings via lead‑generation ads on Meta.
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When Should You Cut Underperforming Facebook (Lead) Ads?
In other words, when should I turn off low performing ads? Sadly, there’s no blanket rule that I’ve seen about when to turn things off, but here’s ...
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Marketers are Sleeping on Facebook Instant Lead Forms
Most people tend to think of Facebook lead generation or conversion campaigns as being almost entirely reliant on landing pages built on something ...
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How I Structure Lead Gen Facebook Ad Accounts For Creative Testing & Scaling
Got this question from a friend: “How do I structure testing on Facebook ads?” A huge question, even if you narrow it down to just lead generation ...
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How to Make Video Ads for Facebook Lead Gen Advertising
Broadly there, there two ways I usually go about doing Facebook video ads for lead gen. Scripts Organic winners Let’s get into them. Scripts are th...
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How I Write Copy For Facebook Lead Ads (Incl. using AI)
Most facebook media buyers start out writing the ads just by looking up and referencing their competitors on the Meta Ads library. The problems wit...
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Why Facebook Ad Accounts Get Banned + How to Avoid It
I've seen this issue come up quite a lot with both prospects and sometimes clients who accidentally do the wrong thing without realizing that they're…
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How to Make Image Ads for Facebook Lead Generation Campaigns
First of all, aren’t videos better? A lot of the time, yes. But there are good reasons to use a lot of static image ads.They’re fast to make. Some ...
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How to Make a Facebook Lead Gen Advertising Strategy (Trade Schools/Academies/Courses)
Sometimes I get asked out of the blue for advice on “how to do their ads” covering what to say, how to set it up and how it should work.
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How to Get Webinar Signups With Facebook Ads in 2025
Learn how to drive webinar signups with Facebook ads using a proven 5-step system that gets results in 2025.
ReadAre Facebook messenger ads worth it?
Got a question from a friend doing their own Meta ads: “Any thoughts on messenger ads? Are they any good?”
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Should you delete negative comments on Facebook ads?
Sometimes clients ask me, should we really delete negative comments on our Facebook and Instagram ads?
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How I Come Up with Facebook Ad Lead Magnet Ideas Quickly
Stop using the "lightning bolt method" for lead magnets and start using these proven frameworks that actually convert Facebook ad traffic into sale...
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How I Run Facebook Ads to Get Leads for Pilates Studios
Stop thinking of Facebook ads like billboards and start using them like old-school coupons to fill your Pilates studio with new students.
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How to turn off ad replies on X (Twitter) Ads
The current X ads guide on this is wrong. Here's what actually works to turn off ad replies - and how to set it up before your campaign goes live.
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Can you use Facebook Ads to boost post comments?
Recently I discovered this article on the Copywriter Club discussing how they got 1,636 comments, 951 shares, and 61 replies on their Facebook ads....
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