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What I've learned running ads

Notes, tutorials and videos from buying media for all kinds of businesses. Client results live in the case studies.

Where to find Facebook ad inspiration (besides the Ad Library) Facebook leads not responding? The two reasons I see most Facebook ad copywriting tips: my lead gen psychology framework What I'd do first if my local Facebook lead gen ads weren't working How to fix trash form leads on Facebook ads in 2026 How to analyze Facebook ads (even with low conversions) 5 ways I reduce cost per lead (CPL) on Facebook ads A simple explanation of the Meta Business Suite The right way to set up Facebook ads for your newsletter Yes, you can use Facebook instant lead form ads to get booked calls When should you cut underperforming Facebook (lead) ads? Marketers are sleeping on Facebook instant lead forms How I structure lead gen Facebook ad accounts for creative testing and scaling How to make video ads for Facebook lead gen advertising How I write copy for Facebook lead ads (incl. using AI) Why Facebook ad accounts get banned + how to avoid it How to make image ads for Facebook lead generation campaigns How to make a Facebook lead gen advertising strategy (trade schools, academies, courses) How to get webinar signups with Facebook ads in 2025 Are Facebook Messenger ads worth it? Should you delete negative comments on Facebook ads? How I come up with Facebook ad lead magnet ideas quickly How to turn off ad replies on X (Twitter) ads Can you use Facebook ads to boost post comments?
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