Blog #022 1 min read

What I'd do first if my local Facebook lead gen ads weren't working

If your local lead gen ads on Meta aren’t producing, it usually comes down to one of five things - and they’re not actually technical problems. They’re strategic issues. In this video I walk through each of them and how to fix them.

Written versions of a few of these: the seven parts of an ad strategy, why lead forms are worth another look, and fixing bad form leads.


Want help with Facebook lead gen ads? Two ways I can help:

  1. Try my DIY course. I made this for friends who asked for a speedrun on DIY lead ads. It is how I do what I do, condensed into a playbook.
  2. Get me to run your ads for you. If you want done-for-you help, that is what I do, specifically for sales-led and education businesses. You can also book a free 15 minute call and I will look at your account beforehand.
Written by Benjamin Boman

Freelance Meta ads manager. I run lead gen, sign-up and sales campaigns for schools, academies, SaaS and other businesses, and write about what I learn along the way.