For ecommerce and digital products
Facebook ads for sales that bring a return, not just traffic
I run Facebook ads for sales for online stores, course creators and digital product businesses that need a profitable return on ad spend. One chain: ad → product page → purchase → repeat buyer.
15 minutes. No pitch deck. If I can't help, I'll tell you.
★★★★★
★★★★★What changes with Facebook conversion ads done properly
1. ROAS that doesn't fall off a cliff
The next winning ad is always being tested, so when one fatigues the account doesn't go with it.
2. Numbers that agree
Pixel, Conversions API and catalog matched to your store, so Ads Manager and your sales line up.
3. Spend goes up only when it is proven
No blowing the budget on day one. Scale comes after the offer, creative and tracking work.
4. You talk to the person doing the work
No account managers or juniors. One media buyer, a handful of clients, and you hear what changed before you ask.
How it works
Launch, get data, keep what works, cut what doesn't, then scale.
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1
Onboarding and research
Your offer, your customers, your numbers, and what's been tried before.
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2
Build the ad structure and tracking
Campaigns set up for clean testing, with pixel, Conversions API and catalog matched to your store.
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3
First ad batch
Different personas, angles and offers tested to find who buys, and why.
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4
Keep what works, cut what doesn't every 7–14 days
Turn off losing ads, make new ones around the winning persona, and improve product page copy, layout and bundles where people drop off.
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5
Scale
Budget goes up only on proven ads, with retargeting and post-purchase campaigns for second orders.
What's included
- Setup, targeting, budgets and weekly optimisation
- Up to 10 finished static ads a month
- Ad copy, creative and video direction (scripts, hooks, shot lists)
- Weekly report in plain English
- Monthly 30-minute strategy call
- Month to month, no lock-in
Add-ons when the account needs them: landing page build, funnel management, extra platforms or campaigns, more static ads, weekly calls.
What clients say
“They did amazing asynchronous work across time zones and kept the entire initiative clear and organized.”
Questions people ask
What does it cost?
From $750 a month for one platform and one campaign. Extras only if you need them. Ad spend is paid directly to Meta from your own account.
How soon will we see results?
Usually within the first two to three weeks. The first month is about finding the offer, creative and audience combination that sells profitably. Then we scale that.
Is there a minimum ad budget?
I recommend $1,500+ per month in ad spend. Below that, Meta doesn't get enough purchases to optimise properly.
Do you work with low-ticket digital products?
Yes. Courses, templates, memberships and apps from about $20 upwards. Low-ticket needs very tight tracking and a strong front-end offer.
Do I have to sign a long contract?
No. Month to month after an initial three-month setup period. You keep the ad account, the pixel, the creative and the data.
What happens on the call?
15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it.
Let's look at your return on ad spend
If you're already running ads, I'll look at them before the call. Worst case, you leave with a plan.
Book a free call Or ask a question first