B2B brand awareness
LinkedIn ads management that gets you known by decision-makers
I'm a LinkedIn ads freelancer, and I use LinkedIn for one thing: awareness. B2B LinkedIn ads put your name in front of the job titles that sign off on the deal, often enough that they remember you when it's time to buy.
15 minutes. No pitch deck. If I can't help, I'll tell you.
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★★★★★What changes when I run your B2B LinkedIn ads for awareness
1. You reach job titles, not cheap clicks
I start with job title targeting and audience expansion switched off, so the budget goes to the people who actually sign off on the deal.
2. Bids that start low
LinkedIn impressions are expensive. I start on manual CPC at the lowest bid and work up, rather than overpaying on day one.
3. The right people see you more than once
Video ads and retargeting keep you in front of people who engaged, so recognition builds instead of resetting every campaign.
4. You talk to the person doing the work
No account managers or juniors. One media buyer, a handful of clients, and you hear what changed before you ask.
How I run LinkedIn ads management
Here's the setup I use. I picked up most of it from the r/PPC community and a few YouTube breakdowns, then adapted it for awareness. It's not the only way to do it, it's the way I do it.
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1
Onboarding and research
Who signs off on the deal, their job titles and companies, and the one thing they should remember about you.
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2
Build the campaign
Job title targeting, audience expansion off, manual CPC at the lowest bid. Square images, so the ads work on mobile and desktop.
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3
First ad batch
3–4 ad variations with contrasting colours, so they stand out in the feed and give us something to AB test.
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4
Retarget the people who engaged
Video ads for people who engaged, so the same decision-makers keep seeing you without it getting annoying.
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5
Review and refresh every month
Check reach and frequency against your target job titles, refresh creative before it wears out, and keep the recognisable parts the same.
What's included
- Setup, targeting, budgets and weekly optimisation
- Up to 10 finished static ads a month
- Ad copy, creative and video direction (scripts, hooks, shot lists)
- Weekly report in plain English
- Monthly 30-minute strategy call
- Month to month, no lock-in
Add-ons when the account needs them: extra campaigns, more static ads, video direction, weekly calls.
What clients say
“Ben is extremely awesome. If you're considering starting a paid ads campaign for your business (e.g. Google, Facebook, LinkedIn), choose Ben! He's a real expert and it shows :)”
Questions people ask
What does it cost?
From $750 a month for one platform and one campaign. Extras only if you need them. Ad spend is paid directly to LinkedIn from your own account.
Do you run LinkedIn ads for leads?
No. I only use LinkedIn for awareness. For leads and booked calls, I'd use Facebook lead generation ads, where the cost per lead is usually far lower. Running both together works well: LinkedIn builds the name, Meta collects the enquiries.
How do you measure awareness on LinkedIn?
Reach and frequency within your target job titles and companies, video view rates, and how many of those people engage. Then whether your sales team hears "I've seen you on LinkedIn" more often.
Do I have to sign a long contract?
No. Month to month after an initial three-month setup period. You keep the ad account, the campaigns, the creative and the data.
What happens on the call?
15 minutes. I'll look at your current ads beforehand, tell you what I'd change and why, and you decide if you want help doing it.
If you'd like some help with LinkedIn
Free 15-minute call. I'll look at your current setup beforehand, and if LinkedIn isn't the right fit for your offer, I'll tell you.
Book a free call Or ask a question first