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5 ways I reduce cost per lead (CPL) on Facebook ads

Written by Benjamin Boman · · 1 min read

Are you investing heavily in lead generation ads but worried about the quality of leads? Discover five effective strategies to reduce your cost per lead without compromising on quality (too much).

The written versions of two of these: how I structure accounts for creative testing, and when I actually cut an underperforming ad.

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  1. Leave a comment on YouTube if you've got a question about your offer. Happy to share feedback.
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Written by Benjamin Boman

Freelance media buyer. Mostly Meta, now LinkedIn too. I run lead gen, sign-up and sales campaigns under the Hungry Bear name, and write about what I learn along the way.

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