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Blog #019 1 min read

5 ways I reduce cost per lead (CPL) on Facebook ads

Are you investing heavily in lead generation ads but worried about the quality of leads? Discover five effective strategies to reduce your cost per lead without compromising on quality (too much).

The written versions of two of these: how I structure accounts for creative testing, and when I actually cut an underperforming ad.

Want help with Facebook lead gen ads? Two ways I can help:

  1. Try my DIY course. I made this for friends who asked for a speedrun on DIY lead ads. It is how I do what I do, condensed into a playbook.
  2. Get me to run your ads for you. If you want done-for-you help, that is what I do, specifically for sales-led and education businesses. You can also book a free 15 minute call and I will look at your account beforehand.
Written by Benjamin Boman

Freelance Meta ads manager. I run lead gen, sign-up and sales campaigns for schools, academies, SaaS and other businesses, and write about what I learn along the way.