How to analyze Facebook ads (even with low conversions)
Written by Benjamin Boman · · 1 min read
Understanding your marketing metrics sounds boring but it can be really interesting for discovering performance leaks in your overall funnel.
In this video you’ll learn how to understand facebook ads metrics, and how I use them in practice to diagnose issues and find insights for scaling. Reading these numbers every week is a big part of Facebook ads management, whoever ends up doing it.
For the decisions that come out of the numbers, see when I cut an underperforming ad and five ways I bring cost per lead down.