Name: How to Analyze Facebook Ads (Even with Low Conversions) - Full Tutorial
Uploaded: 2025-12-18T04:44:57+00:00
Duration: 13 min 26 s
Description: How I read the metrics to find where a funnel is leaking and what is worth scaling, including what to do when there are too few conversions to judge anything on.

Understanding your marketing metrics sounds boring but it can be really interesting for discovering performance leaks in your overall funnel.

In this video you’ll learn how to understand facebook ads metrics, and how I use them in practice to diagnose issues and find insights for scaling.

For the decisions that come out of the numbers, see when I cut an underperforming ad and five ways I bring cost per lead down.

Want help with Facebook lead gen ads? Two ways I can help:

Try my DIY course. I made this for friends who asked for a speedrun on DIY lead ads. It is how I do what I do, condensed into a playbook.
Get me to run your ads for you. If you want done-for-you help, that is what I do, specifically for sales-led and education businesses. You can also book a free 15 minute call and I will look at your account beforehand.