The right way to set up Facebook ads for your newsletter

Here’s exactly how I set up Facebook ads for a newsletter from start to finish.

I’ll go through setting up the Meta Business account, installing the pixel (including how I handle it on Substack and Beehiiv), adding conversion tracking, building creatives, writing the ad copy, and launching the campaign inside Ads Manager.

If you’d rather I set it up and run it for you, that’s my Facebook ads for newsletters service.