Hungry Bear
“We boosted posts. Nothing happened.”
Boosting sends your content to whoever's cheapest, not to the people who'll buy from you. That's reach, not awareness.
Benjamin Boman · Freelance Media Buyer
Meta ads that make you the name people remember
I run Facebook and Instagram awareness campaigns for businesses that need to be known in a specific market before the buying moment arrives. Twelve years, thirty-odd industries, one rule: reach the right people, often enough, with something worth remembering.
Awareness campaigns
Industries I've run Meta campaigns for
- Marketing agencies
- B2B manufacturing
- Family law
- Flight schools
- Training & certification
- Pilates studios
- Gyms & personal trainers
- Online coaching
- SaaS
- Junk removal & movers
- Mobile apps
- Shopify apps
- Ecommerce
- Business coaches
- Low-ticket digital products
Sound familiar?
The three things I hear from businesses who've tried “brand” ads before.
“We can't tell if awareness is working.”
Impressions and reach look nice in a report, but nobody connects them to what happens in the pipeline three months later.
“Our market doesn't know we exist.”
Competitors with worse offers win because they're the name that comes to mind. You're starting cold on every single sale.
How I run awareness so it actually pays off
Awareness isn't “spray and pray”. Each step has a number attached, and the audiences we build get handed straight to your lead-gen or sales campaigns.
- 1
Define the audience
Exactly who needs to know you: location, interests, lookalikes of your best customers. Narrow enough that frequency is affordable.
- 2
One idea, video-first
A message people can repeat back. Short video and reels, tested weekly against each other for hold rate and recall.
- 3
Reach & frequency control
Enough repetition to stick, capped before it annoys. Tracked as cost per 1,000 people reached at target frequency.
- 4
Warm audience handoff
Everyone who watched, engaged or visited becomes a retargeting audience. That's where the cheaper leads and sales come from.
What's included
One retainer, no setup fees, no long lock-in. You keep full ownership of your ad accounts and data.
Campaign build & management
Strategy, audiences, budgets, daily checks and weekly optimisation inside Meta Ads Manager.
Creative direction, video-first
Hooks, scripts and briefs for your video person or designer. New variants every fortnight.
Pixel, audiences & measurement
Pixel and Conversions API set up so engagement and visits are captured and turned into audiences you own.
Weekly plain-English reporting
Reach, frequency, video hold rate and the size of your warm audiences. A short Loom, not a 30-page PDF.
Why one media buyer instead of an agency
I've been running Meta campaigns for 12+ years, across pretty much every industry you can think of: agencies, law firms, flight schools, gyms, SaaS, movers, ecommerce brands, coaches. Different offers, same underlying process.
What I've noticed is that the businesses that do well aren't the ones with the cleverest ads. They're the ones where someone is actually watching the numbers every day and adjusting. That's the job.
I'm one person, not an agency. You talk to me, I run the account, and I only take on a handful of clients at a time so that stays true.
Benjamin BomanFreelance Media Buyer, Hungry Bear
Questions I get asked
What does it cost?
A flat monthly retainer, quoted after the first call once I've seen your account and goals. Ad spend is paid directly to Meta from your own account.
How do you measure awareness?
Reach at target frequency, video hold rate, branded search and direct traffic lift, and the growth of your warm retargeting audiences. When we run lead gen or sales afterwards, those audiences convert cheaper — that's the real proof.
Is there a minimum ad budget?
Yes — $1,500 per month in ad spend. Below that you can't reach a meaningful audience often enough for it to stick. Most clients spend more; we'll work out the right number on the call.
Isn't awareness a waste for a small business?
It is if it's run like a big brand with no follow-through. Run tight to a defined market and fed into retargeting, it's the cheapest way to make every later campaign work harder.
Do I have to sign a long contract?
No. Month to month after an initial three-month setup period. You keep the ad account, the pixel, the creative and the data.
What happens on the strategy call?
15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it. If we're not a fit, you'll still leave with a plan.
Let's get you in front of the right people
Leave your details and I'll get back to you within a working day, or skip the wait and grab a free 15-minute strategy call. Limited spots per month so I can actually prepare.
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Request information
I'll get back to you within a working day.