Hungry Bear
Benjamin BomanBenjamin Boman · Freelance Media Buyer

Meta ads that turn sign-ups into paying users

I run Facebook and Instagram sign-up campaigns for SaaS and app businesses that need free trials, freemium accounts and demo requests that actually activate and convert. One process: ad → sign-up → activation → paying user.

or book a free 15-min strategy call
Google5.0 on Google Clutch5.0 on ClutchNo agency layers. You talk to me, I run the account.
Sign up campaigns Sign up campaigns
Sign-ups are the easy part. Onboarding, activation and follow-up are what turn a cheap trial into a paying user.

Industries I've run Meta campaigns for

Sound familiar?

The three things I hear from SaaS founders and growth leads on almost every first call.

“Sign-ups are cheap. Nobody activates.”

A $6 trial that never logs in twice is a $6 waste. Optimising for sign-up alone fills the funnel with tyre-kickers who forget they signed up.

“Meta sends us the wrong kind of user.”

Broad targeting and a “start free” button attract hobbyists, not buyers. The pixel needs to see who activates and pays, so Meta can find more of them.

“We can't tie ad spend to MRR.”

Sign-ups land in Meta, activation in your product analytics, revenue in Stripe. Nobody can say what a paying user actually cost.

The sign-up chain I run for every SaaS

Each link is measured on its own: cost per sign-up, activation rate, cost per paying user. When one drops, we know exactly where to look.

  1. 1

    Targeted ad

    Built around the one job your product does better, aimed at the people who have that problem this week.

  2. 2

    Sign-up page

    A fast page or in-app flow with the fewest fields that still qualify. Trial, freemium or demo, whichever fits your model.

  3. 3

    Activation sequence

    Onboarding emails and nudges that get people to the first “aha” moment. Activation events fed back to Meta so it optimises for real users.

  4. 4

    Paying user

    Activated users and dormant ones get different follow-ups. Upgrade prompts, trial-ending sequences and retargeting, tracked through to MRR.

What's included

Everything here is in the base fee. Setup is free at the moment, and you keep full ownership of your ad accounts and data.

Campaign build & management

Strategy, targeting, budgets, daily checks and weekly optimisation inside Meta Ads Manager.

Ad copy & creative direction

Hooks, body copy and briefs for your designer or video person. New variants every fortnight.

Sign-up flow, tracking & onboarding emails

Landing page, pixel and Conversions API for sign-up, activation and purchase events, and the onboarding email sequence, connected to your CRM.

Weekly plain-English reporting

Cost per sign-up, activation rate and cost per paying user. A short Loom, not a 30-page PDF.

Benjamin Boman at his desk

Why one media buyer instead of an agency

I've been in marketing since 2012 and exclusively on paid ads since 2022, across pretty much every industry you can think of: agencies, law firms, flight schools, gyms, SaaS, movers, ecommerce brands, coaches. Different offers, same underlying process.

What I've noticed is that the businesses that do well aren't the ones with the cleverest ads. They're the ones where someone is actually watching the numbers every day and adjusting. That's the job.

I'm one person, not an agency. You talk to me, I run the account, and I only take on a handful of clients at a time so that stays true.

One base fee. Add only what you need

Base plan

$750 /mo

Estimate. No lock-in 1 platform · 1 campaign A campaign is one objective, one offer, one market, on one platform. A second offer, country or retargeting flow with its own goal counts as another campaign. Book a free 15-min call
  • Setup, targeting & weekly optimisation
  • 10 static ads a month
  • Ad copy & creative direction
  • Video direction
  • Weekly plain-English report
  • Performance coaching
  • 1 strategy call a month
  • Ad spend up to $5k included
  • No lock-in, 30 days' notice
Monthly add-ons
A campaign is one objective, one offer, one market, on one platform. A second offer, country or retargeting flow with its own goal counts as another campaign. A new objective, offer or market
+$250
Platforms are Meta, Google, TikTok, LinkedIn, Pinterest or YouTube. Your base plan covers one, and each extra platform comes with its own campaign. Includes one campaign on the new platform
from +$500
Batches of 5, on top of the 10 included
+$150
30 minutes each. 1 a month included, 2 fortnightly, 4 weekly
included
Page edits, A/B tests, automation fixes
+$250
Monthly ad budget Up to $5k included
included
One-off
Page, scripts and follow-up sequences. Quoted on the call
$750–1,500
Setup & onboarding Limited offer Audit, tracking and first campaign build
$500 $0
Estimated $750 /mo + one-off build Final quote confirmed on the call

Questions I get asked

What does it cost?

From $750 a month. That covers one campaign on one platform; the pricing section above adds up anything on top of it. Ad spend is paid directly to Meta from your own account.

Do you optimise for sign-ups or paying users?

We start on sign-ups to get volume, then move the optimisation event to activation or purchase as soon as there's enough data. That's the point where user quality jumps.

Is there a minimum ad budget?

Yes. $1,500 per month in ad spend. Below that, Meta doesn't get enough sign-ups to optimise properly and we'd be guessing. Most clients spend more; we'll work out the right number on the call.

Can you improve our activation rate?

Usually the biggest win. Setting the right expectations in the ad, cutting sign-up friction and a proper onboarding sequence lifts activation, and Meta gets better users to learn from.

Do I have to sign a long contract?

No. It is month to month with 30 days' notice, and you keep the ad account, the pixel, the creative and the data.

What happens on the strategy call?

15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it. If we're not a fit, you'll still leave with a plan.

Let's look at your sign-up funnel together

Leave your details and I'll get back to you within a working day, or skip the wait and grab a free 15-minute strategy call. Limited spots per month so I can actually prepare.

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Also running: Awareness CampaignsLead GenerationSales Campaigns