Hungry Bear
“ROAS was great, then it wasn't.”
One winning ad carried the account. Nobody was testing the next one, so when it fatigued, everything fell off a cliff.
Benjamin Boman · Freelance Media Buyer
Meta ads that sell, for ecommerce and digital products
I run Facebook and Instagram sales campaigns for Shopify stores, course creators and digital product businesses that need a profitable return on ad spend, not just traffic. Twelve years, one process: ad → product page → purchase → repeat buyer.
Sales campaigns · ecom & digital products
Industries I've run Meta campaigns for
- Marketing agencies
- B2B manufacturing
- Family law
- Flight schools
- Training & certification
- Pilates studios
- Gyms & personal trainers
- Online coaching
- SaaS
- Junk removal & movers
- Mobile apps
- Shopify apps
- Ecommerce
- Business coaches
- Low-ticket digital products
Sound familiar?
The three things I hear from store owners and creators on almost every first call.
“We can't tell which ads actually make money.”
Ads Manager says one thing, Shopify says another. Without proper pixel and Conversions API setup, you're scaling on guesses.
“Every agency wants to blow the budget on day one.”
Big spend before the offer, creative and tracking are proven just burns cash faster. Scale comes after the numbers work, not before.
The sales chain I run for every store and creator
Each link is measured on its own. When ROAS drops, we know whether it's the ad, the page or the offer, and fix that instead of guessing.
- 1
Offer & angle
One product, one clear reason to buy now. Bundles, first-order offers or a launch window, picked to fit your margins.
- 2
Creative testing
Static, video and UGC-style variants tested weekly. Winners scale, losers get cut before they eat budget.
- 3
Tracking you can trust
Pixel plus Conversions API, catalog synced, purchase events matched to your store so the numbers agree.
- 4
Scale & repeat buyers
Budget goes up only on proven ads. Retargeting and post-purchase campaigns bring buyers back for a second order.
What's included
One retainer, no setup fees, no long lock-in. You keep full ownership of your ad accounts and data.
Campaign build & management
Strategy, audiences, budgets, daily checks and weekly optimisation inside Meta Ads Manager.
Ad copy, creative direction & UGC briefs
Hooks, body copy and shot lists for your designer, video person or UGC creators. New variants every fortnight.
Pixel, CAPI & catalog setup
Conversion tracking that matches your store, catalog ads for ecommerce, and checkout events for digital products.
Weekly plain-English reporting
ROAS, cost per purchase and what I changed and why. A short Loom, not a 30-page PDF.
Why one media buyer instead of an agency
I've been running Meta campaigns for 12+ years, across pretty much every industry you can think of: agencies, law firms, flight schools, gyms, SaaS, movers, ecommerce brands, coaches. Different offers, same underlying process.
What I've noticed is that the businesses that do well aren't the ones with the cleverest ads. They're the ones where someone is actually watching the numbers every day and adjusting. That's the job.
I'm one person, not an agency. You talk to me, I run the account, and I only take on a handful of clients at a time so that stays true.
Benjamin BomanFreelance Media Buyer, Hungry Bear
Questions I get asked
What does it cost?
A flat monthly retainer, quoted after the first call once I've seen your account and goals. Ad spend is paid directly to Meta from your own account.
How soon will we see results?
Usually within the first two to three weeks. The first month is about finding the offer, creative and audience combination that sells profitably; then we scale that.
Is there a minimum ad budget?
Yes — $1,500 per month in ad spend. Below that, Meta doesn't get enough purchases to optimise properly. For ecommerce, more usually makes sense; we'll work out the right number on the call.
Do you work with low-ticket digital products?
Yes. Courses, templates, memberships and apps from about $20 upwards. Low-ticket needs very tight tracking and a strong front-end offer, which is exactly what the process is built for.
Do I have to sign a long contract?
No. Month to month after an initial three-month setup period. You keep the ad account, the pixel, the creative and the data.
What happens on the strategy call?
15 minutes. I'll look at your current ads and funnel beforehand, tell you what I'd change and why, and you decide if you want help doing it. If we're not a fit, you'll still leave with a plan.
Let's look at your return on ad spend together
Leave your details and I'll get back to you within a working day, or skip the wait and grab a free 15-minute strategy call. Limited spots per month so I can actually prepare.
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Request information
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